The Blue Heart Campaign: Creative yet informative campaign on one of the most sensitive areas-Human Trafficking
On the 30th of July 2023, the Blue Heart Campaign was officially launched by World Vision International Mongolia, spearheaded by the Child Protection Compact partnership project, in observance of the World Day Against Trafficking in Persons. World Vision International Mongolia collaborated effectively with a total of 13 organizations, including the Mongolian government, various international non-governmental organizations (INGOs), and non-governmental organizations (NGOs).
Together, we devised a comprehensive campaign plan, scheduled impactful social media posts, and crafted key messages, all aimed at successfully raising awareness of human trafficking issues throughout a week-long duration (from 30, July to 4, August).
We closely adhered to the overarching guidelines set by the United Nations Office on Drugs and Crime (UNODC), which aptly suited the context of our campaign. The campaign primarily utilized prominent social media platforms such as Facebook, Twitter, and Instagram, allowing us to reach a wide range of audience members, specifically targeting the general public.
